Get Started Free
Risk Tolerance Quiz

Financial Advisor Essentials

A comprehensive guide covering topics such as financial planning, investment analysis, compliance, and practice management.

Risk or Return?

Most people understand that risk is what drives return, but the concept of understanding risk before chasing return barely exists outside of the rarified world of institutional money management. Due to the asymmetry between gains and losses, failure to understand portfolio risk before chasing return may lead to large losses that would require even larger gains to achieve the desired outcome. This has the potential to significantly diminish...

The Diversification Fallacy

Even after educating clients on “diversification” and managing client emotions and behaviors,...

The StratiFi Edge: August Newsletter

Included in this issue:

How to Talk About Risk Management to Clients in a Way They Can Understand

Of all the difficult conversations financial advisors must have with their clients, risk is one...

July 2021 Product Release Updates

1. Risk tolerance update filter

Users’ problem we aim to solve:

A Client’s Personality Determines Their Risk Rating

By understanding your client’s behavior and investment personality and using it to guide them...

Envestnet | MoneyGuide and StratiFi Launch Partnership Aimed at Empowering More Advisors to Improve Clients’ Understanding of Risk

SAN FRANCISCO–(BUSINESS WIRE)–Envestnet | MoneyGuide and StratiFi, developer of award-winning...

Portfolio Risk: Fight or Flight?

It is important to confront a key fact that is too little discussed. Investors have not amassed...

The StratiFi Edge: July Newsletter

We made several product enhancements and feature updates in Q2…

  • Integration portal allows...

Valuable Portfolios Are Rarely Analyzed for Risk

The most successful investors approach the market in different ways, but they have this in...